#JD Sports

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The Drum
7 months ago
Marketing

Best Ads of the Week: Handicap International's landmine PSA & a poet's ode to Royal Mail

Trainline's latest ad takes a tongue-in-cheek approach, featuring a woman realizing things about the world around her.
Amica Life Insurance's 'What You Leave Behind' campaign aims to help people find meaning in objects left behind by someone who has passed away.
JD Sports' 'The Bag for Life' campaign celebrates the iconic JD Sports bag. [ more ]
#Christmas ad
The Drum
7 months ago
Marketing

'The Die Hard of Christmas ads': Uncommon on the JD Sports festive campaign

JD Sports's Christmas ad stands out for its relatability with its use of the retailer's iconic duffel bag.
The creative ad agency Uncommon pitched the idea of using the bag in the campaign, believing it would be more authentic than previous work.
JD Sports prioritized portraying quality moments with family over extravagant scenes in their Christmas campaign. [ more ]
www.fastcompany.com
7 months ago
Marketing

Why the best Christmas ad so far isn't really about Christmas

The JD Sports Christmas ad showcases the creativity of brands during the holiday season and is considered a hit.
The Christmas ad season is like the UK's Super Bowl, with major brands spending big on elaborate productions.
The JD Sports ad, called The Bag for Life, emphasizes the brand's role in British youth culture and everyday life. [ more ]
The Drum
7 months ago
Marketing

'The Die Hard of Christmas ads': Uncommon on the JD Sports festive campaign

JD Sports's Christmas ad stands out for its relatability with its use of the retailer's iconic duffel bag.
The creative ad agency Uncommon pitched the idea of using the bag in the campaign, believing it would be more authentic than previous work.
JD Sports prioritized portraying quality moments with family over extravagant scenes in their Christmas campaign. [ more ]
www.fastcompany.com
7 months ago
Marketing

Why the best Christmas ad so far isn't really about Christmas

The JD Sports Christmas ad showcases the creativity of brands during the holiday season and is considered a hit.
The Christmas ad season is like the UK's Super Bowl, with major brands spending big on elaborate productions.
The JD Sports ad, called The Bag for Life, emphasizes the brand's role in British youth culture and everyday life. [ more ]
moreChristmas ad
Creative Bloq
7 months ago
Marketing

People are baffled as Big Ben is 'spotted' sporting giant puffer jacket

JD Sports released a video of the Big Ben tower wearing a North Face puffer jacket as part of a campaign
The video uses CGI to create the illusion, showcasing advanced AR technology
The ad received both confusion and praise from viewers on TikTok [ more ]
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